Canyon Creek desired an updated web presence that appealed to a large audience including young people, newly married couples and families. The main driving factor behind a web overhaul was the need for their website to be mobile-optimized for the younger generation of tech-saavy individuals that attended their organization or would potentially check it out on Sundays.
There were two other individuals involved in the project other than myself–the client and a web developer. It was a small team but allowed for a quicker turn around and focused direction without the involvement of so many stakeholders. In order to launch within a short timeframe, stay within budget and streamline the process, I first created style tiles before producing page layouts or wireframes. Each tile included a set of styles that showcased combinations of color, typefaces, uses of texture and photo direction. Once the client approved the styles, the developer and I worked together to identify a group of 7 patterns that would accommodate all content and elements of each page including the website shell. After building each pattern in multiple sizes, I produced a final web style sheet to send to the developer along with final files.
Designer: Tanya Williams
Developer: Jim Arment